We plan and run Search, Shopping and Performance Max in an account your business owns. Conversion tracking goes in before any campaign launches. We report sales, not clicks.
Every account starts with accurate measurement. Then campaigns and ads, optimised every week. Done by the same person you spoke to on day one.
We set up GA4 and conversions so each real sale counts once, including leads from LINE and phone calls. Smart Bidding then learns from buyers, not clickers.
GA4 · Enhanced ConversionsKeywords come from what you sell, not from search volume. One theme per ad group (STAG) keeps Quality Score high and cost per click reasonable.
STAG · Negative keyword"Google Ads agency" and "free Google Ads course" are different needs. The ad and the landing page must say different things.
RSA · Landing pageOur in-house AI reads search terms, Auction Insights and conversions across the whole account every week, then proposes fixes. A specialist reviews every change before it goes live.
Search Terms · BiddingAnyone can claim transparency. So for each point, we show where to check it in your own account. No need to take our word for it.
We never open accounts in the agency's name. Google Ads, GA4 and GTM belong to you. You hold Admin access; we work through a Manager account.
Google Ads › Admin › Access and securityMedia invoices come straight from Google and Meta to you. Digi Era's management fee is a separate invoice, never a mark-up on media.
Google Ads › Billing › TransactionsGoogle already logs every change in the account. Each week we add a summary in the Dashboard change log: what we changed, and which numbers drove it.
Google Ads › Change historyCampaign history, conversions, audiences and tracking all live in your account. If you leave, just remove our access. No starting from zero.
Remove our access in Access and securityOur in-house dashboard pulls data from your account every morning. Daily: budget pacing. Weekly: what we changed. Monthly: results and next month's plan.
Sample fictional data: October budget, 174,300 of 300,000 THB spent, on track. Month-end forecast 301,200 THB. CPA 412 THB, on target.
October budget pacing
On trackResults vs target
Sample fictional data: week of 12–18 Oct. Ad spend 68,400 THB, 168 conversions, CPA 407 THB, 3 account changes, tracking healthy.
Change log 12–18 Oct
Actual CPA has beaten target 3 weeks running. This lets bidding reach more buyers.
Job-seeker and freebie searches spent budget with zero purchases in 30 days.
PMax CPA was 22% above target, while Search was losing impressions to budget.
Tracking health
HealthySample fictional data: September ad-driven revenue 1.20 million THB, ROAS 4.2x, six months of steady revenue growth, and a 3-point plan for October.
Ad-driven revenue, 6 months (฿10,000s)
Revenue by channel · Sep
October plan
We cut campaigns returning just 1.00x ROAS that were eating over 63% of budget, moved spend to segments that actually paid back, rebuilt Search on STAG and regrouped products in Performance Max.
Results are this client's own and depend on product, market and budget. Results vary by business and are not guaranteed.
A monthly fee, excluding the media you pay Google directly. The higher your budget, the lower the fee as a share of spend.
| Monthly ad spend | Management fee |
|---|---|
| Up to ฿100,000 | ฿15,000 flat |
| Portion above ฿100,000 up to ฿300,000 | 10% of that portion |
| Portion above ฿300,000 | 8% of that portion |
| Above ฿1,000,000 | Custom quote |
Fee ฿25,000 / month (12.5% of budget)
Examples: ฿200,000 spend, ฿25,000 fee · ฿500,000 spend, ฿51,000 fee
Tracking setup is billed separately (one-time): standard ฿15,000 · eCommerce from ฿25,000 · app from ฿50,000. See tracking services
Get a free account auditTalk to Digi Era today. We'll audit your account for free and reply within 2 hours during business hours.